JT Electric Rebrands to GroAqua

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Underwater shot from the inside of a fish farming cage (screenshot from GroAqua promotional video).

Faroese aquatech supplier JT Electric and its overseas subsidiary Sterner AquaTech UK have rebranded to GroAqua, the company announced. “The rebranding combines the strengths from both companies to provide sustainable technology solutions to the aquaculture industry,” a statement from the rebranded company read. 

“The people and the products remain the same, with decades of experience in the harsh North Atlantic, but the new brand signifies a commitment to facilitating sustainable fish growth,” we’re told.

“Our strategy is to be one of the leading suppliers of fish growth solutions to the aquaculture industry,” CEO Suni Justinussen was quoted as saying, adding that “the rebranding signifies our strong commitment to support fish farmers in their growth.”

GroAqua specializes in “facilitating sustainable fish growth with a range of technical solutions to remotely monitor and control the feeding and breeding process—both in seawater and freshwater.”